Introduction

Selling a home in Japan—especially a traditional property or akiya—can take time. Even with the right pricing and marketing, it’s not unusual to wait weeks or even months for the right buyer to come along. But waiting doesn't mean standing still. There are plenty of strategic things you can do to increase your chances of getting the best possible offer.

This guide covers what to focus on while your property is on the market so you stay proactive and ready for when that perfect offer arrives.

1. Keep Your Home in Top Condition

First impressions matter—especially if your property is being shown in person or online.

✔ Clean regularly – Dust, sweep, and declutter weekly to keep the home feeling fresh
✔ Maintain the exterior – Trim the garden, clear leaves, and keep pathways clean
✔ Address small repairs – Fix leaky faucets, squeaky doors, or peeling paint to avoid buyer red flags

If your home is vacant, consider ventilating it regularly to avoid mold or musty smells common in older Japanese homes.

2. Refresh Your Listing Content

Buyers browsing online platforms see dozens of properties every day. Make sure your listing stands out.

✔ Update photos – Use seasonal images or retake photos on a sunny day
✔ Reword your description – Highlight unique features, like mountain views, proximity to hot springs, or traditional craftsmanship
✔ Add renovation ideas – Inspire buyers with suggestions like “perfect for a guesthouse” or “ideal countryside escape”

Platforms like Old Houses Japan let you reach domestic and international buyers, so make sure your listing is optimized for both.

3. Review Your Pricing Strategy

If your home has been on the market for 30–60 days with little interest, it may be time to reassess the price.

✔ Compare with similar properties in your area
✔ Talk to your agent about recent buyer feedback
✔ Consider adjusting the price slightly or offering incentives (e.g., covering closing costs)

Even a small price drop can renew interest and attract fresh eyes.

4. Stay Engaged with Your Agent

Your agent is your partner during the selling process—stay in touch.

✔ Ask for regular updates on buyer inquiries and feedback
✔ Discuss new marketing strategies (e.g., social media posts, feature in a newsletter)
✔ Ask if your listing is reaching the right audience (domestic buyers, foreign investors, renovators, etc.)

Agents who specialize in akiya and unique properties, like those at Old Houses Japan, can tailor their approach based on who’s most likely to buy.

5. Prepare for Showings

Don’t let a showing opportunity catch you off guard.

✔ Keep the home clean and accessible at all times
✔ Open curtains, air out rooms, and turn on lights before viewings
✔ Create a simple handout with details about the home, local highlights, and renovation ideas

Being ready for showings shows buyers that you’re serious and professional.

6. Revisit Your Goals & Timeline

As time passes, your personal goals might shift.

✔ Are you more motivated to sell now?
✔ Would you consider renting the home temporarily?
✔ Is it time to reinvest in light renovations to boost appeal?

Clarifying your goals helps you and your agent adjust your strategy if needed.

7. Keep Marketing Momentum Going

Don’t let your listing go stale—keep it visible and active.

✔ Share it again on social media or in relevant forums
✔ Ask your agent to feature it in a newsletter or special promotion
✔ Add new angles, like drone footage or a walkthrough video

The more eyes on your home, the more likely the right buyer will find it.

Final Thoughts: Stay Active While You Wait

Waiting for the right offer doesn’t mean waiting passively. With a little ongoing effort, you can make your property more attractive, reach more potential buyers, and increase your chances of landing a deal that meets your goals.

✔ Keep the home clean, maintained, and ready to show
✔ Refresh your listing content and marketing approach
✔ Stay in close contact with your agent and review feedback often
✔ Be open to small adjustments in strategy, pricing, or presentation

At Old Houses Japan, we support sellers throughout the entire process—from listing to offer to closing. Book a call with us today to strengthen your strategy while you wait.