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Airbnb Laws in Rural Japan: Is It Easier to Host in the Countryside?

Writer's picture: David LakeDavid Lake



Hosting on Airbnb in Japan can be a bureaucratic process, but rural areas often present unique opportunities for foreign investors. Unlike major cities like Tokyo and Kyoto, where strict regulations limit hosting, rural regions may offer more lenient policies, fewer restrictions, and lower competition.


Why Rural Japan is Ideal for Airbnb Hosting


  1. Fewer Restrictions: Urban areas enforce stricter zoning laws and the 180-day rule, but rural areas may have relaxed regulations, making it easier to operate year-round.

  2. Growing Tourism: Travelers seeking authentic Japanese experiences are venturing into the countryside, increasing demand for unique accommodations.

  3. Lower Costs: Property prices and operational costs are typically more affordable in rural areas, maximizing your return on investment.


Key Considerations


  • Understand Local Rules: Even rural areas have specific hosting requirements, such as obtaining a minpaku license.

  • Market the Experience: Highlight the charm of rural life to attract guests, such as proximity to hot springs, hiking trails, or historical landmarks.


How Old Houses Japan Can Help


We assist in identifying rural properties ideal for Airbnb and guide you through the licensing and setup process to ensure compliance and success.

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